3 considerations when selecting a PR agency

Public relations firms excel at pitching, but are those promises delivered after they’re hired?

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A pitch that sounds great when delivered in a first meeting may sound like just the thing your organization could use, but you’ll want to pick a firm that can deliver the promises it’s made.

Aside from doing your research and looking at case studies, here are three pointers for picking the PR agency for you: 1. Never trust a skinny chef. As the saying goes, you wouldn’t trust a skinny cook, so why would you trust a public relations firm that doesn’t represent themselves?

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