3 content marketing lessons from ‘BoJack Horseman’

The Netflix series about a washed-up ’90s TV star offers some great storytelling insights.

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The writing you use for content marketing should be created the same way as a blog post, social media updates or a pitch letter. You’re crafting a story for your audience.

On “BoJack Horseman,” BoJack steals the letter “D” from the Hollywood sign as a gesture of love. In a later scene, the “D” is destroyed, leaving the Hollywood as simply, “Hollywoo.” This silly storyline is carried throughout the rest of the show (the “D” is even left out in descriptions of the episodes), which pulls the whole storyline together.

2. Connect your content.

The creators of “BoJack Horseman” did a great job of weaving BoJack’s reality and the real world together. In addition to clever social and cultural references in the form of characters, street banners or satirical scenes, an episode of the show features a flash on the television of a character entering Litchfield Federal Penitentiary. Binge watchers of Netflix know this place well, since it’s the setting of another original series, “Orange is the New Black.”

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