In 2015, MarketingProfs reported that brand managers spend 25 percent to 43 percent of their marketing budgets on creating and sharing content. However, an eMarketer study revealed less than a quarter of chief marketing officers feel the content their team creates resonates with their audience.
A 2015 study by The Economist and Peppercomm revealed that 93 percent of marketing pros planned to maintain—or increase—their content marketing budgets for the year ahead. The study also reported that less than a third of marketers believe their organizations understand the purpose and effectiveness of their content.
Embrace the trend effectively with these three rules, given during Ragan’s Content Marketing Summit at The Home Depot: