3 effective video tools for Facebook marketing

What is the best tool for creating social media videos for your clients? PR pro Cassie Galasetti breaks down the pros and cons of three popular video options.

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A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising.

Mark Zuckerberg himself has said that video is a “mega-trend.” Facebook has been pushing video in the news feed for a couple years now, making Facebook Live accessible to brands and consumers and being a platform for content outlets like Buzzfeed and The Dodo to excel with their video storytelling. Facebook Watch encourages episodic video from content creators.

It’s no surprise then that Facebook released their own video tool this summer, making it even easier for brands to take advantage of this growing trend.

At Social Sidekick, we wanted to see how this tool measured up to other video tools we use to help our clients succeed on Facebook with video. So, I took Facebook’s video effects tool, along with two others, for a spin for one of my social media clients, E+M Wedding Favors.

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