3 email gaffes marketers should avoid

In order to make it past subpar subject lines in a recipient’s inbox, marketing pros must steer clear from these mistakes. 

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Now, getting an email alert creates more of a feeling of dread than anything else. This means that if you are trying to reach someone for business purposes via email, you have to make a strong effort to get their attention.

Despite this, many marketers and business people alike still write really crappy email subject lines. This lessens the chance of them getting opened and in some cases, can be a detriment to the brand.

Here are three crappy email headline techniques (or lack thereof) that you will definitely want to avoid:

Related: A Quick Guide to Mastering Twitter for Business

1. Leaving out the “WIIFM.”

This is possibly the biggest offender. In a sea of hundreds of emails that the average customer, potential client or colleague receives a day, there has to be some reason for them to pay attention to yours, which means that you want to have something that benefits them.

However, many emails are sent with no “what’s in it for me” from the receiver’s perspective. Writing, “May newsletter,” “We just launched our new site” or other vague and company-centric headers does not make the reader care.

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