3 email marketing lessons from David Letterman

The takeaway? Have a killer opening act with a star subject line.

Letterman’s opening act has been arguably the most integral part of “The Late Show,” reeling in the attention of millions of viewers. For email marketers, view a campaign as you would late-night TV—the subject line is your opening act. It’s an opportunity to draw interest from your customers that will stick throughout the entire experience—from email open to purchase.

To ensure your target audience is hooked from the beginning, it’s vital to invest the appropriate time and resources into creating a powerful and compelling subject line. If you don’t, your marketing campaign runs the risk of flopping directly into the spam folder.

In an effort to help increase overall engagement, boost ROI and build a loyal audience, here are three tips to channel your inner Letterman and set the stage for your email campaign with attention-grabbing subject lines:

Related: Stop Using These Words In Your Emails

1. Don’t wait! Read me now!

Customers get a massive amount of email every day, so you want your subject line to really pop and entice them to open your message.