3 employees who can harm your brand

Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation.

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As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand.

Product managers send out companywide emails announcing their (completely off-brand) Medium blog post. CFOs build their own presentations for board meetings (which is all sorts of wrong).

In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. Eventually, these deviations snowball and can cost your organization its hard-earned brand equity and market position.

Data show that design has a direct impact on business performance. With content as king and more distribution channels, there are more places to go off-brand, especially design-wise.

In our experience, we’ve identified three types of employees to look out for when you’re playing goalie for your brand:

The Info Crammer

The Info Crammer is a subject expert with an advanced degree and a facility for numbers.

She is excited to display the mountain of data she’s unearthed. All of the data—on one single sheet.

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