3 essential elements of a viral video

Actually, make that ‘shareable.’

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Gil Wolchok, executive vice president at Synaptic Digital, expanded on each of these three points in a recent interview with our own Mark Ragan, CEO of Ragan Communications and publisher of PR Daily.

Plus, learn why Wolchok his colleagues prefer the term “shareable” rather than “viral” when referring to their clients’ videos.

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