3 essential online monitoring tactics for informed brand building

Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.

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So, it’s essential that Michał Nowak, owner of RentInSingapore.com.sg, stay apprised of changes in the marketplace.

“The real estate there is trending so hot,” Nowak says, “so I’m monitoring the whole real estate industry and my competitors to see what’s going on in the market.”

Nowak isn’t alone. The world of online media monitoring is developing fast, and those who run PR and marketing campaigns know that many monitoring tools are available.

Each tool offers something different. Yet many businesses put all their eggs in one basket, missing precious information about their brand, competition and industry.

Here are three strategies to implement in order to get the full picture of how a brand is doing online:


1. Monitor media alerts.

In business, the ability to react swiftly to the latest industry developments and trends can make the difference between signing a fat contract and watching your business go under. So, the first aspect of media monitoring to consider is timing.

If you always keep your finger on your brand’s pulse, you can react immediately to any opportunity or crisis.


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