3 Facebook features PR pros should be using
Three new tools can help news outlets connect with people who are increasingly turning to the social media giant for their news.
Facebook users are more likely to post and respond to news content than Twitter users are. Recognizing that trend, Facebook has added tools for news outlets. Here are three of those features and tips on how to use them:
1. Instant Articles
The New York Times, BuzzFeed, National Geographic, The Washington Post and The Guardian are among the major media outlets publishing to Facebook’s Instant Articles. The program is now available to all publishers of any size, anywhere.
Instant Articles aims to speed up load times on mobile devices. Publishers can sell ads to appear with their articles, reap 100 percent of the revenue and track which ads work best with their audience.
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