That all starts with good writing.
Axios literally wrote the book on this, with their bestseller “Smart Brevity: The Power of Saying More with Less.” It’s a system, it’s a thought process and it’s a method you can apply today.
During Ragan’s recent Employee Communications 101 virtual conference, Axios HQ Senior Director Emily Inverso joined Jim Ylisela, co-founder and senior partner of Ragan Consulting Group, to share a variety of tips, tricks and tools for becoming your department’s best writer.
Here are some of the best slides from Inverso’s presentation, and the tips you can carry with you as a writer. Try printing out these reminders and keeping them near your desk for when you need a boost of quick inspiration.
How to grab the audience’s attention
If you can’t get your audience to notice you in the first place, nothing else really matters. And unless you’re offering raises and free puppies in all your employee communications, you have to work to keep your audience’s attention.
Here’s how Axios does it: