Owned content has become integral for organizations seeking to become leaders in their respective industries.
Though traditional earned media provides opportunities for brands to insert their name into mainstream conversations, owned media has its own unique benefits.
You have complete control over the message you share, and the number of platforms that can host your content is almost endless: social media, company blogs, podcasts, videos and more. Your content can also spark reporters’ interest when they are looking for subject matter experts to interview for their stories.
The ability to repurpose your owned content is just as important as creating it. The shelf life of most digital content is relatively short, so it’s extremely effective to craft your content in a multitude of formats.
Here are three simple and practical ways you can repurpose what you create:
1. Break it down.
Break your content into smaller, bite-sized bits. Not only does this display your content in a new light, it also makes your material more suitable for social media.