Tomorrow, the social network will probably give its news feed a “new look”—a move that could affect the ways brands do business on Facebook. It is believed that during a press event scheduled for Thursday, the company will unveil multiple news feeds, possibly including one for brand pages only.
TechCrunch reported that Facebook plans to roll out “multiple feeds and larger images in posts by users, pages, and ads” at the event on Thursday.
The new “streams,” as TechCrunch called them, will reportedly give Facebook users a new way to filter information and keep them on the site longer.
“If the ‘new look’ for the news feed that it’s unveiling works, it could get us spending more hours on Facebook and seeing more—and more intense—ads,” TechCrunch‘s Josh Constine wrote Monday.
The more intense ads could include not only large images, but also videos and “richer media,” as Facebook CEO Mark Zuckerberg referred to it in an earnings call last month.