3 lessons from Burger King’s and others’ sassy Twitter moves

The burger chain grabbed attention with its response to Kanye West, but similar interactions are becoming more popular with social media teams. Consider these insights.

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Burger King recently grabbed headlines for its comeback to a Kanye West tweet—showing yet again the power of Twitter interactions.

Fast Company reported:

After renouncing his cataclysmic political advocacy last week, the man who gave us the Late Registration album went back to his previous style of provocation: making outlandish hot takes about cultural ephemera.

On Sunday, West tweeted:

McDonald’s is my favorite restaurant

— ye (@kanyewest) November 4, 2018

Burger King quickly jumped on the opportunity to grab buzz:

eyes still closed I guess https://t.co/Z8pzojmDgb

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