3 lessons from Fiji’s Golden Globes win
The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation.
Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt.
The water company, a sponsor of the awards ceremony, hired models to carry trays of its product to increase the brand’s visibility on the red carpet. On Sunday, model Kelleth Cuthbert took to the task and ended up grabbing both herself and her organization social media buzz and numerous headlines.
And the award for Best Supporting Actress in Every Picture goes to… #FIJIwatergirl pic.twitter.com/G6Lwzmqig1
— FIJI Water Japan (@oneandonly_shop) January 8, 2019
FYI: I have already written 200 pages of the Fiji Water girl's inner monologue tonight pic.twitter.com/2VvMGRJPW4
— Jarett Wieselman (@JarettSays) January 6, 2019
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Tags: Golden Globes, newsjacking, stunt marketing, viral marketing
