3 lessons from Starbucks’ ‘Unicorn Frappuccino’

The sugar-laden beverage is available for a limited time, and many consumers are running to get one—and share their experiences.

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The coffee chain recently announced a limited time drink called the “Unicorn Frappuccino”:

As rare as… a unicorn. The color-changing, flavor-changing #UnicornFrappuccino—here for a limited time at participating stores.🦄✨ pic.twitter.com/TaIQrF8fac

— Starbucks Coffee (@Starbucks) April 19, 2017

CBS News reported:

The unicorn Frappuccino, which will be available from April 19-23, is the company’s first new Frappuccino flavor this year, and was inspired by unicorn-themed food and drinks popular on social media, the company said. The new drink comes at a sensitive time for Starbucks, with a new chief executive at the helm and a sales slowdown in 2016 that came amidst an unpopular change in its loyal program. The coffee giant is also dealing with competition from smaller stores that appeal to younger consumers.

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