The coffee chain recently announced a limited time drink called the “Unicorn Frappuccino”:
— Starbucks Coffee (@Starbucks) April 19, 2017
The unicorn Frappuccino, which will be available from April 19-23, is the company’s first new Frappuccino flavor this year, and was inspired by unicorn-themed food and drinks popular on social media, the company said. The new drink comes at a sensitive time for Starbucks, with a new chief executive at the helm and a sales slowdown in 2016 that came amidst an unpopular change in its loyal program. The coffee giant is also dealing with competition from smaller stores that appeal to younger consumers.