This article originally appeared on PR Daily in January of 2018.
As social media becomes more popular and necessary, organizations are reaching out through Twitter, Facebook and Instagram as a means of marketing and providing customer service.
How can you master the art of reaching people through short, typed posts to the internet?
One popular singer and successful entrepreneur, Rihanna, transformed her career through her social media presence and continues to enchant followers with every post. None of her accomplishments were by mistake; every post was crafted thoughtfully and with purpose as part of her long-term approach to connect with fans and customers.
Here are three ways to customize social media marketing strategies for your business as Rihanna has:
1. Listen first; post second.
One of the key components to Rihanna’s success with her new beauty line, Fenty Beauty, is her ability to pay attention to the conversations happening on the internet, learn from them and then create products or content people want to see.