3 lessons nonprofit PR pros can take from #OneLoveManchester

The benefit concert and its messages of love and unity resonated with millions, raising more than $2.5 million in the three-hour show. Here’s how your cause can follow in its footsteps.

Ragan Insider Premium Content
Ragan Insider Content

Less than two weeks after a terrorist bombing killed 22 people and injured more than 100 at the end of her show in Manchester, United Kingdom, the singer and her agent organized a benefit concert that ended up raising more than $2.5 million in donations during its three hours.


— Ariana Grande (@ArianaGrande) May 26, 2017

“The sold-out concert — about 55,000 people attended — featured emotional performances from Ms. Grande, Justin Bieber, Miley Cyrus, Coldplay and more, and has helped raise more than $12 million for the We Love Manchester Emergency Fund,” The New York Times reported.

The benefit concert also made waves online, reaching millions who were not in attendance.

The BBC reported:

The concert was watched by an average of 10.9 million viewers, peaking at 14.5 million as the gig drew to a close — making it the most watched TV show of the year so far.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.