3 lessons nonprofit PR pros can take from #OneLoveManchester
The benefit concert and its messages of love and unity resonated with millions, raising more than $2.5 million in the three-hour show. Here’s how your cause can follow in its footsteps.
Less than two weeks after a terrorist bombing killed 22 people and injured more than 100 at the end of her show in Manchester, United Kingdom, the singer and her agent organized a benefit concert that ended up raising more than $2.5 million in donations during its three hours.
— Ariana Grande (@ArianaGrande) May 26, 2017
“The sold-out concert — about 55,000 people attended — featured emotional performances from Ms. Grande, Justin Bieber, Miley Cyrus, Coldplay and more, and has helped raise more than $12 million for the We Love Manchester Emergency Fund,” The New York Times reported.
The benefit concert also made waves online, reaching millions who were not in attendance.
The concert was watched by an average of 10.9 million viewers, peaking at 14.5 million as the gig drew to a close — making it the most watched TV show of the year so far.
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