3 livestreaming tips for content marketers

Real-time video has taken off. Here are three ways to tap into this emerging channel and its devoted and rapidly expanding audience

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“The Ferguson riots were mostly broadcast on UStream,” says Andrew Grinaker, content strategy director at the digital agency Possible. “This brought a civil rights movement directly to our cellphones with raw, on-the-ground coverage. It showed people that real-time video could be powerful in telling all sides of a story.”

Less serious, but equally significant, was the Mayweather vs. Pacquiao boxing match. Many consider this Periscope’s “coming out party.”

“The fight was streamed by multiple Periscope users for others to view and avoid the outrageous pay-per-view cost,” says Grinaker. “The event drew record downloads and views for Periscope, and brought real-time video to the mainstream.”

One key real-time video is popular is that it’s inexpensive and quick to produce. As a result, more and more communicators are streaming live footage of events, exclusive performances, product launches and interviews with executives and other influential figures.

Here are three ways to get in on the action and reach a growing audience:

1. Choose platforms based on current followers. Every livestream platform offers distinct features and has different audiences. So, how do you pick among them?


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