3 marketing lessons an intern taught his new agency before starting

A video the impromptu applicant sent via Twitter was bold, funny and charming. It pressed all the right buttons and made an amazing first impression.

Ragan Insider Premium Content
Ragan Insider Content

Then another tweet, and then a video, and the next thing you know, we’ve got ourselves an intern named John Donahue who’s first-day arrival is met with anticipation usually reserved for royal babies, new episodes of “Homeland,” and (for most of our office anyway) Phish concerts.

Let’s go back a few weeks.

We had taken to our Twitter handle to alert anyone who cared (and plenty who didn’t) that after a season of soul-crushing losses, we had pulled off a softball victory. Shortly afterwards, we got the following response.

@ConnellyAgency heard you guys need some softball help. Lucky for you I’m available. You’d probably have to take me on as an intern though?

— John Donahue (@JDonahue135) August 6, 2013

This got our attention. But was John Donahue a one-tweet wonder? There was only one way to find out.

@JDonahue135 Consider us intrigued. Email your info to rmccarthy@connellypartners.com. Note: BRING. YOUR. GAME.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.