3 marketing lessons from Amazon’s ‘Prime Day’

The e-commerce giant is starting up its own ‘sales holiday’ this week, and marketers can learn a few things from its approach.

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1. Celebrate your history.

“Prime Day” is happening in honor of their 20th anniversary. It’s important for companies to celebrate historical milestones. Longevity helps customers trust you more. Public relations pros can benefit from creating nostalgia about the company’s past and using it to propel the present.

2. Reward customer loyalty.

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