3 marketing strategies learned at Disney World

The ‘most magical place on Earth’ didn’t get that way without some serious effort to make the customer experience seamless.

Ragan Insider Premium Content
Ragan Insider Content

With charming streets straight out of a fairy tale, rides that transport you from the deep blue sea to the tallest mountain on earth, and that iconic Cinderella’s Castle, Walt Disney World is truly the most magical place on Earth.

I had my dose of Disney magic a few weekends ago. I probably spent half of my time at the parks in awe of Disney’s marketing strategy. (The other half of my time was spent riding around in a wheelchair – no joke – because my post-Disney Marathon hobble was incredibly pathetic.)

The more we went from park to park, the more I realized that it’s not magic that brings Disney World to life. It’s marketing.

To pull off something as grandiose as 43 square miles of parks, 100-plus rides and 62,000 employees, Disney needs a robust, well-rounded and detail-oriented marketing team. The team must have a specific focus on the customer experience, which this group obviously does.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.