By taking a page (or two) from the playbooks of modern marketers and tweaking them with PR goals in mind, agencies can make use of tried-and-true practices that generate leads, create conversions and drum up sales, and deploy them in PR campaigns to build awareness, earn coverage and connect with audiences.
That’s one of the reasons why we created our new field guide: to help agency pros harness the marketing mojo, and to help them identify trade tools and tactics that can move the needle for their clients in a meaningful (and measurable) way. There are tons of marketing gems ripe for mining, but here are three especially adoption-worthy strategies that can help agencies make a lot of impact, without a lot of investment or learning curve.
1. Automation. Automation is an easy (and approachable) way to both save time and send more personalized messages. For harried agency pros, the best news is that it will make your life easier, but it also packs a punch for your customers and their awareness efforts, too.