3 measurement myths that PR pros should see right through

Rethink how you measure the success of your PR campaigns—register for the PR Measurement Conference Webcast

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A great PR campaign would be nothing without a great plan to measure its results.

Vanity metrics and padded numbers, though, do nothing to help you in the long run. Are you falling prey to these common misconceptions about PR measurement?

1. Myth: It’s all about impressions.

Truth: Stakeholders want to see exactly how your programs are helping the bottom line.

2. Myth: Measurement is just about the numbers.

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