3 myths of social media ROI

Don’t let these falsehoods hold your measurement efforts back. It’s time to learn the truth.

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While social media’s return on investment (ROI) itself isn’t a legend, many myths surround it. To help dispel some of them, the Word of Mouth Marketing Association offers this infographic.

Here are the myths to steer clear of:

Myth 1: Measuring likes and follows equals ROI.

Not true. Instead of focusing on “activity metrics,” pay attention to actions that provide value, such as increased revenue or a change in how people perceive your brand.

Myth 2: You can determine social media’s ROI the same way you would for traditional media, like TV.

No way. Social media amplifies messages in ways traditional media does not.

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