3 phrases brands should never post to Facebook

You probably have a good idea of what your fans like, but no matter who your audience is, steer clear of these no-nos.

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Once in a while, though, you run into something you should not say under any circumstances.

Here are the phrases you never want to post on Facebook:

1. “I don’t know what to do.”

Your customers come to your Facebook page for many reasons, but a common one is to seek help with a problem. Facebook pages have become a common way for the public to reach their favorite brands and businesses for help without sending an email or spending all day on the phone.

The last thing your customers want to hear from you is, “I have no idea what to do for you.”

Don’t take this to mean you can never be confused about an issue, but don’t let the customer know you’re utterly lost. Consider rewording it as “We’ll look into it,” or “We’re on it, thanks for letting us know.” Be sure to follow up when the problem is solved.

2. “This group is better than that group.”

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