Most PR pros classify meetings as a waste of time.
Teams go off-track (or in circles), and don’t identify next steps. This is even more likely with a brainstorm, since the very nature of the activity is the absence of an agenda.
The stakes get especially higher for businesses that trade in creativity. Whether it’s pitching an ad campaign to a new client or rejuvenating a stale marketing content strategy, the end product will only be as good as the brainstorm that birthed it.
So how do you improve idea generation, especially with more obscure brands or products (can we get people to care about bobby pins?). Here are three tactics to inspire fresh thinking:
1. Get nostalgic.
Don’t just look back on your brand’s founding history–look back on the role its product or service has played in people’s lives from the very beginning.