The communications tool can still be a valuable asset when developed properly (such as avoiding jargon).
Though the annual ritual of revamping your personal life and starting things off fresh in a new year has come and gone, there’s still time to refresh your approach to press releases.
At Chempetitive Group, we have resolved to adhere to the following three press release resolutions—and invite you to do the same:
1. Realize that a press release is not a strategy.
Many view public relations as simply issuing press releases. It’s unfortunate the acronym “PR” can stand interchangeably for “public relations” and “press release,” as that helps further the perception they are synonymous.
Putting out a press release does not guarantee meaningful coverage and reaching relevant audiences, no matter how high the view counter climbs. For a press release to be an effective tool of public relations, it needs to be part of a greater strategy that keeps you on the radar even when you don’t have news.