3 PR lessons from a Netflix crime show

An infatuation with documentary “Making a Murderer” has taken a hold of many Netflix subscribers. Within the thought-provoking series though, a few PR lessons have emerged. Here’s what PR pros can take away from the episodic thriller taking the internet by storm.

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This article was originally published on PR Daily in January 2016.

Crime documentary shows and programs are popping up all over the internet, radio and television and the release of Netflix’s crime documentary, “Making a Murderer,” is no different.

It’s success however, has come greatly in the form of online commenting and theorizing from fans on various platforms. In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling. Here’s how Netflix’s “Making a Murderer” relates to public relations.

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