3 PR lessons from Bill Clinton

The former president is still called upon for various political campaigns and projects. Public relations professionals can glean advice from his communications and leadership skills this Presidents Day. 

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That truth is even more evident in the White House. U.S. history is dotted with PR successes and cautionary tales from presidents throughout the years.

It should come as no surprise that former U.S. President Bill Clinton is regarded as a masterful communicator; he offers several lessons that PR pros can put to practice. Here are three of them:

1. Follow the trends

One of Clinton’s often-repeated lines when speaking about the economy is, “Follow the trend lines, not the headlines.” Regardless of the issue, headlines can often be misleading from actual trends. For example, while violent mass shootings make headlines, the data shows homicide rates are declining in much of the world.

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