If you come to Montreal and can get a reservation, eat at his restaurant Garde Manger.
But whether you make it to Montreal or not, PR professionals can learn three lessons from Hughes’ victory over Flay. Bon Appétit.
1. You can pitch the big media outlets—even if you’re not a major firm. Goliath is a construct. Had Chuck Hughes been in awe of Bobby Flay, he’d have lost. If you don’t think you can’t get a client in The New York Times or on CNN, then guess what—your client’s not getting that coverage. If you understand the news value of your pitch and make the right contacts in the media world, anything is possible.