In “Super Smash Bros.,” every character has different skills and strengths. There are pros and cons to choosing each character, and experienced players know how to use those skills to their advantage. When creating a public relations plan, you should also focus on your strengths and build them in as cornerstones.
Do you see a blog or company that is posting similar updates as you? Instead of ignoring them, follow them and try to make a connection. Ask to collaborate or for advice. Just like in the world of colorful video game characters, in the online world of content marketing and public relations, you can’t avoid people. You not only need opponents, you need teammates.