3 PR lessons from the royal wedding

Never let a media circus go to waste. Here’s some public relations advice gleaned from the wedding of Prince William and Kate Middleton.

The live stream of the event broke the record for most concurrent views: 300,000 at 6 a.m. ET, reports Mashable. In case you missed it, The Daily Beast has a royal highlight reel, plus various topics related to the nuptials are trending on Twitter.

Ever since Prince William and his new bride Kate announced their engagement, the media has reported extensively on the elaborate wedding plans and this ages-old British tradition. The big event also holds a few PR lessons. Here are three:

1. A picture is worth a thousand media placements. How many times have we seen William and Kate’s engagement photo? They both look deliriously happy and in love. This picture alone has created thousands of media placements. Encourage your client to make tasteful, creative photographs that speak to the personality of the brand. Media outlets appreciate a good jpeg.

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