3 PR lessons from the Seattle Seahawks’ Marshawn Lynch

The running back who goes by the nickname ‘Beast Mode’ earned a fine for sidestepping the press after a game. Here’s how he communicates in other ways.

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Amid the excitement of the Seattle Seahawks’ run to the playoffs, the team’s explosive running back Marshawn Lynch was fined $100,000 for violating the NFL’s media policy, which requires players to speak with the press after practices and after games.

There’s been much debate about the fairness of the NFL’s policy and whether players should be forced to speak with the media. On one hand, many feel that Lynch, who is clearly uncomfortable in interview situations, should be left alone and allowed to do what he does best: play football. Others believe that rules are rules and part of Lynch’s job description as a professional football playerrequires him to fulfill his media duties.

No matter what side of the argument you’re on, here are three lessons we can all learn from the Seahawks’ most reluctant spokesperson:

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