Many filmmakers, movie fans and those in the gaming industry have heaped tributes upon George A. Romero, who co-wrote and directed “Night of the Living Dead.” Romero died Sunday at age 77 after battling lung cancer.
Romero is credited for bringing zombies to the big screen. Though he directed films that included “The Crazies,” and “There’s Always Vanilla,” none had such an effect on the film industry as “Night of the Living Dead”—along with “Dawn of the Dead,” “Day of the Dead,” and “Land of the Dead.”
In honor of Romero’s life and legacy, here are three lessons brand managers can take from zombies:
1. Don’t give up.
Romero won the hearts of movie-goers and filmmakers, but at the beginning, he struggled to capture studios’ interest.