3 PR lessons learned on a camping trip

‘Roughing it’ in the outdoors may not seem to have a lot in common with doing public relations work in an office, but there are a few similarities.

Ragan Insider Premium Content
Ragan Insider Content

1. Your experience is directly related to your investment. If you decide to save money and skip on buying an air mattress, you might not sleep so well that night. In the same way, if you choose to cut costs by opting out of a blog on your website, your business is the one missing out on valuable SEO.

Of course, I understand budgets are tight. In camping or glamping, if you don’t have everything you need, you can ask around and borrow the important gear you’re missing. When it comes to public relations and marketing, you can ask around by researching strategies and tactics online. You can do it yourself until you can afford to hire someone to help write pitches, handle social media management, and so forth.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.