3 PR-related infographics worth checking out

How three brands responded to PR crises; why people follow brands online; and what the experts have to say about social media.

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So, here are three:

Why do people follow brands online?

People love to get deals—or at least they love to think they’re getting a deal.

That’s the driving force behind the decision by many social media users to follow a particular brand on Twitter and Facebook.

For this and several other revelations about the wonders of brand following in social spaces, check out this infographic from Razorfish, Econsultancy, and Social Media Today:

(via Ragan.com)

The Fail Trail: Understanding the impact of a social media PR Crisis

The folks at Alterian created an infographic that exposes the effect of a PR crisis on three brands: Nestle, Domino’s, and United Airlines.

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