Although PR can produce a meaningful, worthwhile career—especially for those cut from creative cloth—few students understand what PR is before diving into the coursework.
Many PR students, upon enrolling in their university’s PR program, envision themselves rubbing elbows with the rich and famous at elegant cocktail parties. If you’re a reputation-management and brand-building veteran, you’re already rolling your eyes.
PR is incredibly important in today’s digital age of communications, and recent graduates enter the field with plenty of enthusiasm. However, the reality of the ever-changing world of PR can be shocking and hard to swallow.
Once grades have been recorded and the mortarboard’s been tossed in the air, here are three things for recent PR graduates to expect:
1. The innate difficulties of agency life