3 proactive crisis lessons for PR pros

Having a plan in place before a crisis occurs makes it easier for an organization to address complaints quickly and effectively. Follow these tips to make sure you’re on top of sticky situations. 

Ragan Insider Premium Content
Ragan Insider Content

Public relations is something that anyone running a business should always keep top of mind.

Case in point: A wonderful business trip I took to Puerto Rico last week was tarnished by a disastrous experience with American Airlines.

The problem occurred with my return flight: Apparently, the airline was having computer issues but failed to communicate these issues openly and honestly with those of us in Puerto Rico waiting to fly to Miami. As a result, I arrived home 12 hours late, exhausted and more than a little peeved about my customer experience.

Here are a few things that you can learn from my experience so that you don’t make the same mistakes when an unexpected crisis happens to your business. There are many steps to a thorough “crisis PR” plan, but here are a few you can work on today.

1. When you have a problem, keep the lines of communication open with everyone on your team.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.