3 questions to ask in every crisis
Acting solely to protect yourself in court may not be the most prudent course of action, if your defensive posture does a lot of damage to your brand’s reputation.
1. What’s the right thing to do? 2. Have I received input from legal and communications professionals and given both perspectives consideration? 3. Can I develop a strategy that marries the best legal and PR advice? Better yet, can I find an attorney who excels in communications and fully supports the PR function?
Insurance companies Like attorneys, insurance companies typically have the sole goal of reducing their payouts. Worse, many insurance policies actually prohibit you from doing the right thing. For example, my company’s insurance policy reads:
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