3 reasons automating social media is risky

Scheduling social media posts can save time, but you need to be smart about it. Know these risks before you add any more posts to your automated queue.

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With numbers like that, it’s hard to imagine why you wouldn’t want to schedule your tweets, Facebook updates, etc. But doing so can be risky.

Let’s examine what you stand to lose by automating your social media updates. I’m not saying you shouldn’t automate, but before you go all out, it’s crucial you understand what you’re getting yourself into.

What could go wrong?

While there are some strong reasons to start scheduling posts, there are some potential bumps in the road. Here are the main ones:

1. You may miss out on more pertinent, timely information.

The beauty of sites like Twitter is that you can share news faster than ever. But that can be a negative thing, as well. Fresh news becomes old news, and gets buried in fast-moving timelines.

You have to be on the ball, and ready to share new information at a moment’s notice. The problem is if you schedule tweets at the beginning of the week, you’ll miss out on everything that happens throughout the week.

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