3 reasons brand managers should use emojis

PR and marketing pros can turn to this short-form, visual method of communicating to relate to their audiences and to boost branding efforts.

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Emojis are here to stay, and brand managers are moving to embrace the newest mobile mode of communication.

“Emojis are doing what the tone of voice did on the telephone and what gestures, tones and facial expressions did in interpersonal communication,” New York University journalism professor Mitchell Stephens told Digiday.

Brands including Chevy, Domino’s and Budweiser and JCPenney have used emojis in tweets, Facebook posts and even press releases. In May, 30 brands—including Peanuts, 1-800-Flowers, the Baltimore Ravens and Dark Horse Comics—introduced emoji keyboards to Apple App Store and Google Play through Swyft Media.

Still not sure what the big deal is behind emojis? Here are three reasons why you should consider using them:

1. You can better relate to young audience members.

Language is becoming shorter and more visual, especially if your audience demographics skew toward younger age groups.

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