Crafting a message that is strong and interesting can be a challenge—and there are several mistakes that many PR pros make during the process.
Here are three common pitching foibles, along with how you can fix them:
1. Hogging the spotlight
Instead of touting all of your organization’s or client’s recent accomplishments and introducing outstanding new product offerings, make the pitch about the journalist and their readers. Share why your story will benefit them; you’ll be more likely to catch their attention.
2. Lengthy prose