3 reasons numbers are NOT a PR pro’s enemy

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For PR pros, it can sometimes be hard to tell whether measurement is your friend or your foe.

That’s especially true when you’re drowning in the sea of data surrounding your campaigns. How do you know which numbers matter and which ones are just vanity metrics?

Communicators at Kent State University, AARP and Texas Christian University know that measurement is their greatest ally in their PR efforts.

When done correctly, measurement helps you:

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