These people are only half right.
PR is a dynamic, creative, interesting, challenging, competitive industry that can be fun and rewarding. But do I have tons of qualified people jumping at roles I advertise? Absolutely not.
Most of my time is spent finding creative ways to connect with top PR talent worldwide and developing a strong working relationship with them. It enables me to tap the talent in my network when a client comes to me with a great job brief. The best talent have a multitude of options because there are fewer and fewer people in agency PR.
So why on earth are these people so hard to find? The answer is simply that people are leaving PR agencies and opting for other opportunities.
In speaking to talent, I’ve found out why:
1. They’re burnt out.
They are working exceptionally long hours on a regular basis, and some of these endeavors don’t end up in a result (for example, not winning the pitch). Of course, there will be times when everyone has to put in longer hours during pitch season or a major campaign, but when it’s ongoing, eventually even the hardest workers will say enough is enough.