3 reasons social media books need a makeover

One PR pro is sick of these books. Do you agree? Or have you read a good book about social media recently?

It was the first time in a while—it’ll be the last time for a longer while.

This isn’t a book burning party, but I am sick of social media books (or at least the type currently dominating the marketplace).

Here are three reasons why someone needs to revamp this style of book:

1. They’re all starting to sound the same. My good pal Danny Starr, the director of eCommerce at iWatchLife, mentioned this to me. He’s right. Advice in these tombs of wisdom often revolves around the same precepts and tools—and they even use the same buzzwords (“engage,” “human business,” “transparency,” etc.).

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