Then, I figured it out.
Being in two places or more simultaneously is exactly what social media allows us to appear to do. With a nearly endless supply of apps designed to cross-post anything we can enter into a digital device, you’d think the impossible had finally been achieved.
Certainly a lot of innovative people have ensured a comfortable retirement by making that illusion easy to create. But what is it costing entrepreneurs who fall prey to it?
Back when I was lamenting the impossibility of being in two locations at the same moment I was working with service professionals, primarily doctors. We all know what happens when a doctor gets scheduled to be in two places at once; we have to clear our schedules because we’ll be spending most of the day in their clinic.
So, part of my consulting role was to teach micromanagement of the service provider’s appointment book to make the most of their available seconds while keeping their schedule as close to on time as possible.
You might think that showing up on social media has very little in common with being physically present with a patient, but you would be wrong. Social media gives us the opportunity to really show up, but most people confuse posting to a platform with having a presence in that space.