Just as important is the story you tell about yourself.
Businesses have never before had more immediate interactive access to customers (and vice versa). Video, email social media are all direct avenues for your customers to reach you.
You’re not the only one with these tools at your disposal, though. If you want to ensure that customers are heading to your business and not to your rivals’, you need something to hook them—something inspiring, something compelling, something personalized.
That’s why it’s so important to have a clear, concise, up-to-date message about your brand and what it offers customers.