3 reasons why design is crucial to communications

Words can shape the story of your product, service or brand, but bad design will keep people from paying attention.

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The saying, “A picture is worth one thousand words,” may be a cliché, but it’s never been more true than it is today, at least in communications. Thanks to social media, audiences are consuming more branded messaging today than ever before. Advertising and PR spaces are crowded, and finding a path for success for your client’s or brand’s story is complicated.

Creating visually appealing content is vital for brands that want to stand out. When creating a communications campaign, adding equal weight to both the content and design of your work is crucial. Here are three reasons to make this a top priority:

1. Compelling visuals stop your audience in its tracks

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