Agencies often feel that the client is too demanding; clients believe the agency takes too long to implement a tactic.
When the client-agency relationship breaks down, everyone loses money.
Most marketers have a client that they just cannot stand to work with and many clients dislike someone in the agency. However, according to a study by the Association of National Advertisers (AHA), 87 percent of clients and 86 percent of agencies believe this is a valuable business partnership, so working cohesively together is essential for long-term success.
Here are three reasons why this relationship falls apart— and how it can be put back together.
1. A lack of agency accountability